Dispatches from Standing Rock for Huffington Post, 2016; Photo: Cannon Ball River, Elvia Mendoza.

Climate change and extreme weather. COVID-19. Black Lives Matter. Unprecedented levels of voting in the 2020 Presidential Elections. Subsequent misinformation about the election results, and the ensuing fallout with the Capitol Insurrection.

All of these recent occurrences have changed America, and sparked millions of new conversations.

What does it take to keep environmental progress sustainable? Is taking a stand on controversial social issues bad for business, or is it building bridges with consumers in a niche-focused marketing future? I measure these connections, develop strategies that advance positive social change, and write about the possibilities.